New Genderqueer Shopping Experience Puts You In The Shoes Of Someone Who Identifies As They

Super honoured to be a part of Un/tied Shoes, an awesome storytelling collaboration with the National Film Board (NFB), artist Evie Ruddy, and designer Tracey Lebedovich.

Un/tied Shoes is a genderqueer shopping experience that's just launched to help others rethink the gender binary made in time for Pride Month. While it may look like a new shoe brand, it really is the powerful story of Evie Ruddy.

Here's a video overview of the "brand" on Instagram, see the project featured on the Daily Xtra and a bit more about the project below: 

The goal of Un/tied Shoes is to put potential shoppers in the shoes of someone who is genderqueer by showing the unseen challenges and costs of shopping in the gender-binary world:

The brand’s nine shoes reflect key moments in the life of Evie Ruddy a Regina-based writer, who identifies as genderqueer and uses they/them pronouns:

See the storytelling experience at: https://www.untied.shoes/

View the Un/tied Shoes Instagram profile: https://www.instagram.com/un.tiedshoes/

Un/tied Shoes Brand overview on Instagram: https://www.instagram.com/p/ByOkurWlHvI/

Evie’s Instagram Post sharing the project: https://www.instagram.com/p/ByBvKAilxby/

See full credits for the project at: https://www.nfb.ca/interactive/untied_shoes/

UPDATE! Un/tied Shoes was nominated for a Canadian Screen Award! Congrats to us all!