Communications
Experience
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With innovative earned media strategies and a mastery of the social media landscape, I’ve earned billions of impressions in the press and on social platforms for Canada's most viral advertising campaigns for clients Uber, Molson Canadian, Sport Chek, WestJet, and A&W Canada.
I've also been fortunate to raise awareness for non-profits around the world. Including clients like the AAUW by illustrating the wage gap and drawing a new $10 bill, reimagining hospital gowns for teens with the help of top-designers for Starlight Children’s Foundation, and raising awareness for impaired driving by providing a sobering message on St. Patrick's Day with Arrive Alive. Most recently with my awesome studio mates, we’ve been using art to raise money for the Vancouver Food Bank, and sharing the stories and photos of newcomers to Canada with the National Film Board.
My content strategy for social campaigns has been recognized as best-in-class by the The Webby Awards, Facebook Studio Awards, Mashable’s Mashies, the Shorty Awards, and featured in case studies by Twitter.
The projects featured below are a few of my favourites I was fortunate to be a part of in my 6+ years at Rethink and beyond!
“It Takes A Village” artwork by Chairman Ting. Prints of the artwork were sold in collaboration with the Vancouver Whitecaps as a fundraiser for the Vancouver Food Bank.
“First Photo Here” was a social media storytelling project in partnership with the NFB and our studio collective celebrating the stories behind the photos first captured by newcomers to Canada.
Happy WestJet passengers celebrating a big win on a flight to Las Vegas.
WestJet lights up a giant roulette wheel on a flight and sets a few new Guinness World Records.
Illustrating the wage gap and drawing a new $10 bill with the AAUW.